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1.  Lack of understanding about size, value and potential of Shared Services sector.

2.  Low recognition in industry about Estonia's environment and benefits.

3.  High regional competition, often based on price and financial subsidy.

4.  Long and complex deal cycles involving multiple stakeholders.

5.  EAS' limited financial and human resources.

1.  250 new Finance, IT, HR and Customer Service jobs created by world class firms.

2.  Significant expansion and uptiering by existing operators.

3.  Estonia repositioned as a value added location, supported by case studies and data.

4.  EAS recognised as a professional organisation and champion of Shared Services


5.  Optimised approach reduced response times and freed staff to do other work.

6.  Spill-over benefits for economy - supply chain, export earnings, new capabilities,


1.  Established relationships with domestic and international stakeholders.

2.  Validation of global and domestic sector size, value, trends and SWOT.

3.  Creation of country value proposition based on Estonia's advantages and USP's.

4.  Implemented a focused origination strategy targetting 'best fit' investments and  

     secondary expansion by existing investors.

5.  Promotion of Estonia in target markets via direct sales and speaking at events.

6.  Creation of documents and processes to capture intelligence and manage deals.

7.  Knowledge transfer via training, events and briefing papers.


EAS is the government agency promoting FDI, exports and trade for the Republic of Estonia.


Shared Services is one of the country's strategic sectors, empolying 6,000 FTE over all functions.


The sector offers signifcant potential for Estonia however the opportunity was not adequately understood or captured.









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