key capital logo union financial technologies logo uft case study

 

 

 

BACKGROUND

Founded in 2013, Union is a FinTech developer based in Tallinn, Estonia.

 

Union serves a range of bank, FX, consumer finance and credit union clients with client engagement, credit scoring and core banking solutions.

 

YEARS

2014-2016

 

LINK

www.unionfintech.com

 

SEGMENT

FinTech

Challenges

- Transform from customised software to scalable, product model.

- Lack of synergy between existing solutions.

- Lack of integrated approach to commercial and functional development.

- Mature market with long sales cycles.

- Requirement to uptier interal skills, documents and processes.

Solution

> Validation of IT solutions, relevance to market need and value added.

> Validation of best markets, MVP and Union's advantages and USPs.

> Creation of value propositions and product identities.

> Creation of multi-channel marketing strategy and content.

> Launch of new business development drive in UK, Nordic and Baltic markets.

> Regular meetings, briefings and trainings involving developers and management.

Benefits

+ Full stack solution for origination, validation and back office management created.

+ Strong brand identity and market recognition created.

+ Development and launch expenses minimised.

+ Signed 5 clients within first 2 years of operation.

+ Company cash flow positive without need to dilute equity.